OPTIGEL W724 is an organically modified smectite product which has been specially developed as a thickening agent for aqueous systems. OPTIGEL W724 incorporates a marked thixotropic thickening effect and a yield value into the system which improves application and stability in various industrial applications. It provides benefits such as improved workability, sag resistance and leveling for coating formulations. OPTIGEL W724 is also known to enhance the shelf life and durability of finished products.