Aesthetics Trend Concepts
Discover IMCD's Aesthetics related concept formulations
Aesthetics
- 1Beauty sleep
- 2Rejuvenate
- 3Look well
Discover our Aesthetics concept to support eyes, skin, and hair
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CONCEPT RATIONALE
A radiant and healthy appearance is a priority for many people. Globally, consumers are embracing beauty from within supplements, reflected by soaring sales in this significant nutraceutical category. Today, consumers recognise that nutrition and lifestyle can reflect in their appearance, and they identify with the inside-out benefits of ingestible beauty supplements that can complement topical beauty regimens. They seek products that make them look and feel good from the inside out.
IMCD has developed a nutricosmetic that provides a proactive approach to support eyes, skin, and hair.
TARGET MARKET
Consumer demand for beauty solutions has led to a booming beauty and personal care market with high consumer use of products for skin, hair, nail, and eye health. Antioxidants have become a buzzword in the health and wellness industry. Within nutricosmetics, antioxidants can support strong nails, healthy, youthful skin, and preserve hair growth by defending against oxidative stress and cellular damage caused by reactive oxygen species (ROS).
IMCD's Look well is backed by clinical research and is presented in a convenient, consumer-friendly format. This concept meets consumer demand for vegan-approved, ethically and sustainably sourced ingredients, it is suitable for all skin types and ethnicities, and as such, carries wide market appeal.
CONCEPT HIGHLIGHTS
CONSUMER BENEFITS
- Formulated as a combination of Astaxanthin, Zeaxanthin, and Lutein
- Once a day formula
- Vegan soft-gel capsule
- Non-leak and storage-stable solution
After logging in to MyIMCD you can see the Look Well formulation and discover more about the Nutra Actives ingredients below.
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Aesthetics Trend Concepts
Discover IMCD's Aesthetics related concept formulations
Aesthetics
- 1Beauty sleep
- 2Rejuvenate
- 3Look well